It really has to be much more integrated into the behavior on the platform, and you have to create a fertile environment for that kind of relationship to form.” “It’s not walking by the guy playing on the corner and dropping 50¢ in the guitar case and walking on. And that’s about establishing a relationship,” Westergren says. We think of it as becoming a patron of someone. While there’s no fully escaping the fallout from COVID-19, a platform like Sessions is coming at a time when musicians need income and new ways to connect with their fans remotely. “That said, I’m obviously still making much more money than I would be otherwise,” she says, “especially with how I’ve had to cancel all of my gigs during lockdown.” Tencent Music, which is the giant digital music spin-off from the country’s dominant social-media super app, includes the live-streaming platforms Kugou and Kuwo, which in 2019 saw a 32.9% increase in revenue ($740 million USD) and a paying user base that expanded by 21.6%.
The platform bears some similarity to a form of entertainment-and the model of fans paying artists directly-that’s already popular in China.
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Platforms like Patreon have come close in terms of creating a way for fans to support artists directly, and Facebook, off the success of Instagram and Facebook Live performances during the quarantine, announced just this week that it added a Live Donations button within Instagram and Messenger Rooms, a new feature that allows Pages to charge for live events.īut instead of paying a membership for individual artists or trying to break through on the world’s largest stage, Sessions, which is free to use, is banking on the mix of discoverability and micro-transactions to support a wide range of artists. It’s a model that’s been replicated in gaming platforms like Twitch and Caffeine, but hasn’t really been applied to the music scene in the same way. Sessions is a global live-streaming platform for artists where audiences can leave tips in the form of virtual gifts, shout-out requests, and more.
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